Pay per click is actually better known as PPC and this is an effective and essential online advertising program. This program runs targeted ads on varying search engines or websites with the advertiser paying only if some user clicks on the ads flashed on the websites. This program gives a particular advertiser an option for the creation and running of ads on the websites of his own preference but he has the flexibility of paying only if a user clicks on it but not for the flashing of the ad on websites. A good PPC company mostly uses Google Adwords which is considered to be the finest PPC program currently.
For the running of the ads in an economical way, you need some amount of expertise. The PPC program also needs to run the ad in a manner that assures returns on the invested money. So, to ensure that the PPC campaign run by you is successful, here are some fruitful tips.
Creation of brand campaign to ad groups of themes that are relevant
The heading might sound very confusing to you, especially if you are a person who is running the ads for the very first time or if you are not used to it at all. Usually, a test is done by people by starting a campaign with a small budget. This makes them keep all the ads based on keywords, in a single campaign. When you do this, budget allocation becomes easier for the entire campaign but the analysis of which sets of keywords or single keyword will be beneficial or give higher ROI, becomes a complex process. So, breaking up of ad campaigns into ads that are theme relevant can yield a better CTR.
Think from the point of view of customers and be precise
The much evolved platform that is Google Adwords helps you use all your creativity for attracting customers. Everything is counted – starting from ad campaigns flashing on relevant internet sites to landing pages reached by users. The advertiser’s duty does not end simply by directing a user to the respective website but also involves converting the lead. The created landing page has to compel the user to give a call or drop a query.
Make frequent changes and keep on testing so that the right CTR is achieved
You should keep testing your ads and you must not be scared of doing that. Make changes in your ad campaigns and test both them and your limits so that the right CTR is achieved. Compare different ad campaigns and it will help you understand the factors behind attracting most number of users. You will have to make people understand that their search ends with you only.
Using the correct match type
While using Adwords, you will notice that three sorts of match types are available which are:
- phrase match
- broad match and
- exact match
Selection of the match type is dependent on the motive you have for running the campaign. For the creation of brand awareness for your company, using of broad match is considered to be the correct thing. Broad match keywords may be available in low cost, which can be used for reaching a wider audience within a restrictive budget. But for more business leads from niche customers, using phrase and exact match is a better option. Your campaign’s ROI is dependent on the performance of keyword analysis.
Being specific and particular about location targeting
This is the most important point to remember. The right location should be chosen as the ad of a local bakery will not yield positive results if the ad is flashed overseas.