Email marketing is very important for small business owners. It gives them the opportunity to build stronger relationships with their business partners and customers, without being too intrusive. However, even if it sounds pretty easy to press the ‘send’ button, this type of advertising can be really tricky.
You will have to be aware of some certain rules, which will help you realize the slight difference between the good email marketing and the direct road to the Spam section in people’s mail boxes. That is why we decided to give you some interesting ideas and tips on what NOT to include in your email marketing strategy. Things, that you will have to consider very carefully, since they will fail your good website status. So here they are.
Sending emails without permission
This is one of the most common mistakes that most business owners make. Okay, so you have decided to try email marketing. But you cannot just start emailing without any permission. I really cannot think of anything worse than this. You will always have to be sure that you are sending your e-mails to people, who have already permitted you to. Otherwise they will simply expect to start receiving Spam from you. And there would be no point in wasting your time, sending advertising emails, since the whole strategy will fail before it has even started.
Having no true goals
Sending just some random emails is definitely not an option. And sooner or later it will affect on the final result. Actually, a recent research has shown that many business owners send marketing emails to their customers without having a basic idea of the final result they are trying to achieve. Do you want to inform your clients, giving some unique and informative content? Do you want to help them improve their living standard? Or you just want to start a dialogue? It is all up to you. But these few things are definitely worth to consider.
The Dear-Sir-Or-Madam mistake
Personalization is the key to success. You will have to realize that people love to be unique. That is why it is very important to know how to address them properly. For example, when collecting some information about your customers, you can try to find out their first name. This will remove the element of formality.
Not proofreading your emails
Proofreading is very important for the overall layout of your email. Grammar or spelling mistakes, inappropriate expressions, missing images and even broken links, all these things can really ruin your text. Also, you cannot expect people to take you seriously, if your advertising emails are full of grammatical mistakes.
Not targeting your clients
At last but not at least, we decided to remind you that Internet marketing gives you the great opportunity to actually choose your customers. All you need to do is taking advantage of this opportunity and give all your best in order to satisfy their needs. This is the best way to spend your money for marketing on the right group of people, which will help you achieve the best final result.