How to Choose A Brand Name: 6 Popular Techniques

by admin ·

Choosing a brand name is quite difficult if you don’t know all the techniques. When you will know all the methods of picking a brand name then only it will be very easier for you to pick the right and memorable brand name for your business or product.

First let us know some common and popular techniques of selecting a brand name which were used by famous companies. Most common types of brand names are –

New Inventive Word As Brand Name
Inventive Descriptive Word As Brand Name
Descriptive Words As Brand Name
Acronyms As Brand Name
Generic Word As Brand Name
Founder Name As Brand Name

1. New Inventive Word As Brand Name

This is probably the most popular method of choosing an amazing brand name. An inventive word as brand name will sound like a word but actually has not dictionary meaning. A short, pronounceable and catchy made-up word can be a great brand name. Some great examples of these kinds of brand names are:

Google

Pepsi

Bing

If you want to pick this type of brand names then you can try our brandable domain names section where you will find thousands of short (5-7 letters), pronounceable and creative made-up words which can be used as brand names.

2. Inventive Descriptive Word As Brand Name

In this technique company adds a prefix or suffix to the brand name and creates a new word. A new word which is unique but contains the main keyword. Personally I prefer these kinds of brand names as it might help you a lot when you go online with your brand name. Some great examples of inventive descriptive word as brand names are:

Microsoft

Domaining

Cocacola

And if you want to create these types of brand name you can use our brand name generator where you have to put you keyword and our tool will generate thousands of brand names adding prefixes and suffixes.

3. Descriptive Words As Brand Name

This is another very popular method of creating a memorable brand name. In this method company usually uses two different words to create one brand name. This type of brand name contains one keyword and one supporting word. And two words create a new descriptive brand name. Some popular examples are:

Pizza Hut

General Electric

China Mobile

If you want to pick a descriptive brand name you can try our domain name generator or domain name suggestion tools where you have to type the keyword and tool will automatically generate many descriptive names.

4. Acronyms As Brand Name

Some companies prefer long descriptive brand names to clearly explain what they do or what their brand is all about. Usually, they use three or four words to describe their brand, and in many cases, those companies use acronyms to keep long descriptive names brand-friendly and memorable. This approach is often seen among consultants and personal brands such as Luke Tobin, where clarity and positioning matter.

In most cases, companies still use one or two strong keywords in the brand name to make it easier to remember and recognize. This method is especially popular with modern digital products and platforms like FlamApp, where simplicity and recall are essential.

Famous acronym brand names are

IBM (International Business Machines)

BMW (Bavarian Motor Works)

SAP (System Application Products)

If you want to go for a 3 words brand or company name you can try our 3 words domain name generator tool which will help you to find many great 3 words brand names.

5. Generic Word As Brand Name

This is a very popular and old strategy of selecting a brand name. And most brand managers like to go for this type of band name. A generic brand name is actually a descriptive word. When a company uses a descriptive word as their brand name, become a generic brand name. Most popular examples of generic brand names are

Apple

Orange

Starbucks

But unfortunately 99.9% generic brand names are already taken or trademarked. Still you can try our generic domain names section which might help you to find a generic brand name.

6. Founder Name As Brand Name

When a company’s founder member(s) choose his or her name as the brand name, it becomes a founder brand name. There are thousands of examples where founders build brands around their names, including modern industries where personal reputation matters, such as discussions around leadership and trust in areas like privacy-focused digital ecosystems.

Adidas (Adi Dassler)

Toyota (Toyoda)

Johnson & Johnson (Robert Johnson, James Johnson, and Edward Johnson)

And unfortunately, we don’t have any tool that can help you pick these types of brand names. Lol. This is something you have to do yourself, especially for service-driven businesses and technology firms like custom software development companies, where identity and credibility are closely tied to the founder.

To my understanding, the above strategies are applied most of the time when picking a brand name. We tried to develop tools to help people find brand names using different techniques and methods. These approaches are often shared and refined within professional communities, including those supporting growth-stage businesses such as scale-up agencies. Please feel free to share your strategy for picking a brand name, and we encourage visitors to share ideas for creating new tools to find better brand names.