Why is this big news? Because, said ICANN, it signals the beginning of the largest-ever expansion of the Domain Name System (DNS).<\/p>\n\n\n\n \u201cA change that promises to promote global innovation, competition and consumer choice. It means you will soon see the Internet grow from the 22 gTLDs that we have now (e.g., .COM, .BIZ, .ORG) to more than 1400 new possibilities.\u201d<\/p>\n\n\n\n These 1400 new possibilities in a sense mimic the energy present around a gold rush or oil discovery. It offers companies a new way to brand and market their company, service or product that were just not possible before.<\/p>\n\n\n\n These include the ability to purchase a .Manchester, .London, or .Nike domain<\/a><\/strong>, which offer very precise ways to control a branding experience online. If you\u2019re curious how new domains can impact your online strategy, tools like Botscraper<\/a><\/strong> can help you research domain activity and analytics. And for businesses wanting legal protection or due diligence in their digital ventures, it\u2019s smart to consider resources like Glgaz\u2019s distracted driving lawyer guide<\/a><\/strong> when handling liability and compliance issues.<\/p>\n\n\n\n But putting aside this significant moment in domain name expansion, just the basic act of purchasing a relevant domain for your business on an accredited web hosting provider is the first step in the process of building a new website or e-commerce store that can help you grow your customer base and generate new sales.<\/p>\n\n\n\n While you may be used to marketing your business in the yellow pages or through a newspaper ad, registering a domain name<\/a> allows you to take advantage of new marketing channels in the form of Google search results and Google Adwords. These are just two areas which allow a business owner to funnel traffic to a new website present on a registered domain name.<\/p>\n\n\n\n If you think the process is complicated and expensive, think again; searching, purchasing and registering a domain name can take less than 10 minutes. Within a few hours a business can be online with a new website. Within a few days that website name<\/a> will begin to show up on Google searches, which ultimately means more traffic and potentially new customers.<\/p>\n\n\n\n Also consider that many web hosting companies offer discounts and other price-friendly features if you purchase a domain for more than one or two years. Siteways<\/a><\/strong>, for example, lists some of the cheapest UK web hosts recommended by users on Reddit, making it easier to find a cost-effective option. These long-term purchases allow you to lock in discounts and generate new leads without breaking the bank, while tools like Arcminer<\/a><\/strong> can help you analyze and optimize your website\u2019s performance to maximize those leads.<\/p>\n\n\n\n![\"Top](\"http:\/\/myblogguest.com\/forum\/uploads\/articles\/2013\/11\/top-level-domains_1.jpg\")
The Web is Getting Bigger<\/strong><\/p>\n\n\n\nA Domain Name = More Leads<\/strong><\/h2>\n\n\n\n